Ereuna Research - Ethical Dilemmas with Big Data Analytics

Date

2018-10-01

Author

Erşahin, Direnç
Andrews, Scott
Wasti Pamuksuz, Syeda Nazlı

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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This case addresses a multi-dimensional big data ethics dilemma. Ahmet Meraklı, the owner of Ereuna Research, finds himself in a tricky situation, which can lead to both a major professional accomplishment and an ethical challenge. A joint project run by Ereuna Research and Future Data, a start-up founded by an academic specialising in data science, Dr Elif Budak, had just begun to generate valuable results through what some might see as a potentially controversial process.

URI

https://www.thecasecentre.org/products/view?id=165593
https://hdl.handle.net/11511/110327

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Department of Business Administration, Article