TERRITORIALITY: A KEY TO STRATEGIC RETAIL PLANNING

Date

1985

Author

WAGLE, John S.
KAMINISKİ, Peter F.

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The modern retaiîing system provides the consumer \vith the facilities needed to fıılfill, or at least come to terms vdth, most of his or her needs, wants, and desires. Retaiîing must be coucerned with not only the needs and wants the consumer attempts to satisfy by purchasing beîıavior but also with socio-psychoîogical needs and wants inherent in the process of consumer shopping. öne behavioral construct vvhich has implications for both the fuîfiliment of needs by product purchase or use and the consumer shopping process is the concept of territoriality. This concept may be briefîy defined as the drive to identıfy, stake out, and defend an area of space över which jurisdiction and control are exercised. 11 may, therefore, be an underîying explanatory variable for a nısmber of retaiî customer behaviors, including aimospherics, crowding, and status. In this article the available conceptual and empirical literatüre are re- viewed and possible applications of territoriality to retaiîing are dıscussed.

URI

https://hdl.handle.net/11511/110881

Collections

Department of Economics, Article