SEX ROLE PORTRAYALS IN TURKİSH TV ADVERTISING: Some Preliminary Findings

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Uğur ÇAĞLI and I .cvent DURUKAN 1989-1-2.pdf

Date

1989

Author

ÇAĞLI, Uğur
DURUKAN, Levent

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he paper presents some preliminary findings about ihe con- tent analysis of Turkish TV advertising vvith a sex role portrayal perspeetive. For this purpose, two different samples of TV advertis- ing from 1978 and 1988 were compiled and analyzed from a pıııe sex role perspeetive. First, analysis of sex role portrayals in Turkish TV advertising in 1978 and in 1988 were done independently. Second, a comparison of 1978 and 1988 vvas done to identify trends. Finally, findings about Turkish TV advertising were compared against find- ings of similar studies in a number of other countries.

URI

https://hdl.handle.net/11511/111474

Journal

ODTÜ Gelişme Dergisi

Collections

Department of Economics, Article

Citation Formats

U. ÇAĞLI and L. DURUKAN, “SEX ROLE PORTRAYALS IN TURKİSH TV ADVERTISING: Some Preliminary Findings,” ODTÜ Gelişme Dergisi, vol. 16, no. 1-2, pp. 153–175, 1989, Accessed: 00, 2024. [Online]. Available: https://hdl.handle.net/11511/111474.