QUALITATIVE ANALYSIS OF INFLUENCERS‘ EXPERIENCES OF INSTAGRAM

Date

2024-12-31

Author

Bekçi Gökçeoğlu, Nagihan

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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With the changing world order, the widespread use of social media and the resulting concept of being an influencer have various impacts on people's lives. For this reason, this study aims to obtain insight into the experiences and relationships of influencers, who are the groups that create this huge impact, on social media in the context of Instagram. The study focuses mainly on understanding the meaning of the concept of being an influencer and how influencers interpret these experiences. Following this purpose, six participants were contacted through the purposive sampling technique and a total of eleven semi-structured interviews were conducted with these participants. Interpretative Phenomenological Analysis was used for analyzing the data. As a result of this study, three superordinate themes emerged. These themes are (1) Being In-Flu: Idolizing and Imitating Other Influencers at the Onset of Career, (2) Source of Motivation and Reinforcements for Becoming an Influencer, and (3)The Reverse Side of the Coin: Discomforts of and Unknowns About Social Media Experience. The emerging themes are discussed in the context of the relevant literature and the clinical contributions of this study to the literature are described.

Subject Keywords

Influencer, Instagram Usage, Interpretative Phenomenological Analysis, New Psychic Economy, Lacanian Approach, Influencer, Instagram Kullanımı, Yorumlayıcı Fenomenolojik Analiz, Yeni Ruhsal Yapılanmalar, Lacanyen Yaklasım

URI

https://hdl.handle.net/11511/112929

Collections

Graduate School of Social Sciences, Thesis