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From Human-Centric to AI-First: A Case Study on the 'Uncannification' of Duolingo's Owl in Employer Branding
Date
2026-05-20
Author
Özkal, Çisem
Demirer, Fatma Ece
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This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
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URI
https://hdl.handle.net/11511/119564
Conference Name
CIMaR 2026 – The 33rd Annual Conference
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Department of Business Administration, Conference / Seminar
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Ç. Özkal and F. E. Demirer, “From Human-Centric to AI-First: A Case Study on the ‘Uncannification’ of Duolingo’s Owl in Employer Branding,” presented at the CIMaR 2026 – The 33rd Annual Conference, Hasselt, Belçika, 2026, Accessed: 00, 2026. [Online]. Available: https://hdl.handle.net/11511/119564.
