Preference for communication technologies : characteristics of channels, users and communication situations

Tosun, Leman Pınar
In the current study, it was aimed to explore young adults’ communication technology preferences in friendships. With this aim, two survey studies were conducted on university students. In the first study 178 students and in the second study 343 students were surveyed. The findings of both studies demonstrated that (a) face-to-face communication was the most preferred communication,(b) preference for face-to-face communication was positively associated to preference for auditory communication, and negatively associated to preference for written communication, (c) several individual difference variables contributed to relative preferences for face-to-face over mediated communication in negative situations. General ‘ndividual difference variables in relation to Relative Preferences were found to fit into a two-factor higher-order structure. The higher order constructs were Social Openness (the factors tapping to individuals’ motivation to engage in interpersonal interactions even when those interactions are challenging) and Individuated Functioning (the factors tapping to individuals’ motivation for personal growth). Relative Preference increased with increases in Social Openness and in Individuated Functioning. Communicaiton-specific individual difference factors underling the associations among Social Openness, Individauted Functioning and Relative Preferences were explored. Results suggested that Social Openness –but not Individuated Functioning- was indirectly linked to Relative Preferences via Perceived Difficulty of Communication Situations (Study1); Social Openness was indirectly, and Individuated Functioning was both directly and indirectly linked to Relative Preferences via Difficulty in Handling Negative Situations (Study 2). Theoretical and practical implications of studies were discussed considering the previous literature.


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Citation Formats
L. P. Tosun, “Preference for communication technologies : characteristics of channels, users and communication situations,” Ph.D. - Doctoral Program, Middle East Technical University, 2010.