Dynamic and static balance differences based on gender and sport participation

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2013
Yazıcı, Tuba
The aim of the present study was to investigate the predictors of behavioral intentions within a model including experience, value, and satisfaction components among Turkish participants of Dragon Fest 2013. Specifically, the present study examined to what extend the various variables; esthetic exerience, escapist experience, entertainment experience, education experience; hedonic and utilitarian values and festival satisfaction components predict behavioral intentions and how combination of these variables operated to lead to engage in positive future behaviors. Using an experiential marketing approach, a model was tested in which perceived experiences and perceived values were proposed to interact with festival satisfaction to predict future behavioral intentions. The hypothesized model was tested by using path analysis and the result of the analysis revealed that hypothesized relationships was well supported by the data derived from 410 (131 Female, 279 Male) festival participants. As a conclusion the findings derived from the present study both statistically and theoretically supported the importance of experiential marketing and perceived values on satisfaction and future behavioral intentions.

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Citation Formats
T. Yazıcı, “Dynamic and static balance differences based on gender and sport participation,” M.S. - Master of Science, Middle East Technical University, 2013.