Examining technology based health coaching needs of college graduate employees

Kuru, Hakan
The purpose of this study was to understand technology based health coaching needs of college graduate employees in terms of sex (women & men), exercise stages of change (Contemplation, Preparation, Action & Maintenance) and daily time slots [duration between waking-up and leaving home (T1), duration of transportation to work (T2), duration at work (T3), duration of lunch break (T4), duration of transportation to home (T5), duration at home before going bed (T6), duration of sleeping (T7), duration of non-routine days (T8)] . Participants were 40 college graduate employees (20 women & 20 men, 20-35 years old) from Ankara. All participants were working in a full-time job at least five days a week. Participants exercise stages of change was identified by using Physical Activity Stages of Change Questionnaire. Moreover, an interview was conducted with each of them. During the interview participants firstly ranked six cards (persona cards) that were depicting the one of the six health promoting behaviors including Health Responsibility Support, Exercise Behavior Support, Nutrition Behavior Support, Social Support, Life Appreciation Support and Stress Management Support by the perceived importance for themselves. After that, participants answered questions asking the rationale behind his/her ranking. Lastly, participants ranked the persona cards with respect to the given daily time slots again, and they answered the questions asking; the rationale behind his/her ranking and expectations from a technology based health promoting system. Quantitative data was analyzed by descriptive statistics and non-parametric test including Mann-Whitney U, Kruskal Wallis (p<.05). Interview data was analyzed by content analysis method. Findings indicated that college graduate employees technology based health coaching needs differ in terms of sex, exercise stages of change and daily time slots. Future technology based health promoting system designs should consider the college graduate employees’ sex, exercise stages of change and expectations in different daily time slots to meet the specific perceived needs of this group.