Effect of social media information on recruiters’ hiring decision making processes: a policy capturing approach

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2018

Author

Özkum, Seren Burak

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With the widespread use of social media in people’s lives, the industry did not remain unresponsive and organizations started to use social media in a variety of different ways including for marketing, sales, recruitment, and selection purposes. This study aimed to investigate how social media information contained in candidate’s profiles affect recruiter’s hiring decisions and whether negative or positive information is more influential in this process of decision making by using policy capturing approach. Policy capturing is a regression-based technique which is used to assess how decision makers make evaluative judgements by using available information (Zedeck, 1977). In other words, it aims to identify the relative weight of factors contributing to decision outcomes. In the present study, initially, focus group were conducted with subject matter experts to determine what kinds information on candidate’s social media profiles were important for recruiters, and then 82 participants who were actively engaged in recruitment and selection processes were shown summary social media reports of hypothetical candidates and asked to rate their likelihood of inviting each candidate for an interview. In each report, three negative and three positive information were manipulated by either stating that, that information can be inferred from candidate’s social media profile or that information cannot be inferred from there. Results showed that both positive and negative information shared by candidates in social media affected recruiters’ hiring decisions significantly while the effect of negative information was more influential.

Subject Keywords

Social media., Employee selection., Decision making., Psychology M.S. thesis

URI

http://etd.lib.metu.edu.tr/upload/12622279/index.pdf
https://hdl.handle.net/11511/27456

Collections

Graduate School of Social Sciences, Thesis

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Citation Formats

S. B. Özkum, “Effect of social media information on recruiters’ hiring decision making processes: a policy capturing approach,” M.S. - Master of Science, Middle East Technical University, 2018.