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An eye-tracking study of how color coding affects multimedia learning
Date
2009-9
Author
Ozcelik, Erol
Karakus, Turkan
Kursun, Engin
Çağıltay, Kürşat
Metadata
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Color coding has been proposed to promote more effective learning. However, insufficient evidence currently exists to show how color coding leads to better learning. The goal of this study was to investigate the underlying cause of the color coding effect by utilizing eye movement data. Fifty-two participants studied either a color-coded or conventional format of multimedia instruction. Eye movement data were collected during the study. The results indicate that color coding increased retention and transfer performance. Enhancement of learning by color coding was due to efficiency of locating corresponding information between illustration and text. Color coding also attracted attention of learners to perceptually salient information.
Subject Keywords
Multimedia learning
,
Split attention
,
Color coding
,
Eye-tracking
URI
https://hdl.handle.net/11511/28595
Journal
Computers & Education
DOI
https://doi.org/10.1016/j.compedu.2009.03.002
Collections
Department of Computer Education and Instructional Technology, Article
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
E. Ozcelik, T. Karakus, E. Kursun, and K. Çağıltay, “An eye-tracking study of how color coding affects multimedia learning,”
Computers & Education
, vol. 53, no. 2, pp. 445–453, 2009, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/28595.