An eye-tracking study of how color coding affects multimedia learning

Date

2009-9

Author

Ozcelik, Erol
Karakus, Turkan
Kursun, Engin
Çağıltay, Kürşat

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Color coding has been proposed to promote more effective learning. However, insufficient evidence currently exists to show how color coding leads to better learning. The goal of this study was to investigate the underlying cause of the color coding effect by utilizing eye movement data. Fifty-two participants studied either a color-coded or conventional format of multimedia instruction. Eye movement data were collected during the study. The results indicate that color coding increased retention and transfer performance. Enhancement of learning by color coding was due to efficiency of locating corresponding information between illustration and text. Color coding also attracted attention of learners to perceptually salient information.

Subject Keywords

Multimedia learning, Split attention, Color coding, Eye-tracking

URI

https://hdl.handle.net/11511/28595

Collections

Department of Computer Education and Instructional Technology, Article