Yusuf Mucahit Çetinkaya

E-mail

yusufc@metu.edu.tr

Department

Department of Computer Engineering

ORCID

0000-0001-5338-750X

Scopus Author ID

57217388799

Targeted marketing on social media: utilizing text analysis to create personalized landing pages Çetinkaya, Yusuf Mucahit; Külah, Emre; Toroslu, İsmail Hakkı; Davulcu, Hasan (2024-04-01) The widespread use of social media has rendered it a critical arena for online marketing strategies. To optimize conversion rates, the landing pages must effectively respond to a visitor segment’s pain points that they nee...
Towards a Programmable Humanizing AI through Scalable Stance-Directed Architecture Çetinkaya, Yusuf Mucahit; Lee, Yeonjung; Külah, Emre; Toroslu, İsmail Hakkı; Cowan, Michael A.; Davulcu, Hasan (2024-01-01) The rise of harmful online content underscores the urgent need for AI systems to effectively detect, filter those, and foster safer and healthier communication. This article introduces a novel approach to mitigate toxic co...
Coherent Personalized Paragraph Generation for a Successful Landing Page Çetinkaya, Yusuf Mucahit; Toroslu, İsmail Hakkı; Davulcu, Hasan (2022-11-12) Social media has become an important place for online marketing like never before. Businesses use various techniques to identify and reach potential customers across multiple platforms and deliver a message to grab their a...
COVID-19 forecasting using shifted Gaussian Mixture Model with similarity-based estimation Külah, Emre; Çetinkaya, Yusuf Mucahit; Özer, Arif Görkem; Alemdar, HANDE (2022-10-01) The COVID-19 pandemic has caused a pronounced disturbance in the social environments and economies of many countries worldwide. Credible forecasting methods to predict the pandemic’s progress can allow countries to control...
Twitter account classification using account metadata: organization vs. individual Çetinkaya, Yusuf Mucahit; Gürlek, Mesut; Toroslu, İsmail Hakkı; Karagöz, Pınar (2022-01-01) Organizations present their existence on social media to gain followers and reach out to the crowds. Social media-related tasks and applications, such as social media graph construction, sentiment analysis, and bot detect...
Developing a Twitter bot that can join a discussion using state-of-the-art architectures Çetinkaya, Yusuf Mucahit; Toroslu, İsmail Hakkı (Springer Science and Business Media LLC, 2020-07-01) Today, microblogging platforms like Twitter have become popular by spreading news and opinions that gather attention. Engaging interactions, such as likes, shares, and replies, between users are the key determinants of the...
On the Development of the Autonomous City Çetinkaya, Yusuf Mucahit; Doğu, Zahit Saygın; Dayıbaş, Orçun (2017-10-29) Human environments like cities are traditionally accepted as static systems. This perception makes the transition to smart cities harder due to sustainability issues. As a phenomenon, "smart city" defines a dynamic envir...

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