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CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW
Date
2017-12-01
Author
Özkan Yıldırım, Sevgi
Altınışık, Said
Metadata
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This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
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<p><span style="color: rgb(51, 51, 51); font-family: "Helvetica Neue", Helvetica, Arial, sans-serif; font-size: 12.6px;">Social commerce though it is a relatively novel concept, has been an attracted field by both practitioners and scholars. In search for exploring underlying motives for social commerce usage many theories proposed and various factors studied by academic circles. In this study we review the social commerce literature to grasp a picture of the literature in terms of the social commerce activities as research basis, theories and factors employed by the studies and the countries that the studies were conducted. Our findings and concluding comments would be useful for future studies especially for newcomer researchers in the social commerce discipline.</span><br></p>
Subject Keywords
Social commerce
,
E-commerce
,
Systematic literature review
URI
https://hdl.handle.net/11511/31895
Journal
Mugla Journal of Science and Technology
DOI
https://doi.org/10.22531/muglajsci.358776
Collections
Graduate School of Informatics, Article
Citation Formats
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BibTeX
S. Özkan Yıldırım and S. Altınışık, “CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW,”
Mugla Journal of Science and Technology
, vol. 3, no. 2, pp. 131–137, 2017, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/31895.