CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW

2017-12-01
Özkan Yıldırım, Sevgi
Altınışık, Said
<p><span style="color: rgb(51, 51, 51); font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 12.6px;">Social commerce though it is a relatively novel concept, has been an attracted field by both practitioners and scholars. In search for exploring underlying motives for social commerce usage many theories proposed and various factors studied by academic circles. In this study we review the social commerce literature to grasp a picture of the literature in terms of the social commerce activities as research basis, theories and factors employed by the studies and the countries that the studies were conducted. Our findings and concluding comments would be useful for future studies especially for newcomer researchers in the social commerce discipline.</span><br></p>

Citation Formats
S. Özkan Yıldırım and S. Altınışık, “CONSUMERS’ ADOPTION OF SOCIAL COMMERCE: A SYSTEMATIC LITERATURE REVIEW,” Mugla Journal of Science and Technology, vol. 3, no. 2, pp. 131–137, 2017, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/31895.