Forrest Watson

E-mail

forrest@metu.edu.tr

Department

Department of Business Administration

Millennials' changing mobility preferences: A telecommuting case in Istanbul Erdogdu, Ayse Irem; Watson, Forrest (2022-09-01) Daily mobility behaviors, especially in cities with high traffic density, are among the most fundamental drivers of quality of life. Obligatory commuting necessitates individuals sacrificing their time, money, and geograph...
Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers Celik, Hafize; Watson, Forrest (2021-11-01) Purpose This paper aims to explore the complexity of the "leaky pipeline" of women in science, technology, engineering and maths (STEM) in the intriguing contexts where there are a high number of STEM graduates but a low n...
Teaching What Society Needs: "Hacking" an Introductory Marketing Course With Sustainability and Macromarketing Watson, Forrest; Beninger, Stefanie; Domegan, Christine; Reppel, Alexander; Shapiro, Stanley (2021-11-01) Marketing classes are often focused on the micro level, failing to account for wider societal issues. In this article, we argue for the inclusion of a wider macro-sustainability focus, one that "hacks" marketing education....
The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems Watson, Forrest (2021-10-01) Online reviews are changing the way that consumers shop and firms respond to consumer feedback. Viewed more broadly, online reviews are a type of information flow altering the functioning of marketing systems at the micro,...
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World Shapiro, Stanley; Beninger, Stefanie; Domegan, Christine; Reppel, Alexander; Stanton, Julie; Watson, Forrest (SAGE Publications, 2020-08-01) The United Nation's Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and ...
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts Baktir, Zeynep; Watson, Forrest (SAGE Publications, 2020-07-01) This article explores community well-being (CWB) outcomes of institutional trust (and distrust) through entrepreneurship in the context of a refugee-hosting society in Turkey. Existing studies show the positive relationshi...
Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit Watson, Forrest (SAGE Publications, 2020-06-01) Alternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related lite...
Well-being in Alternative Economies: The Role of Shared Commitments in the Context of a Spatially-Extended Alternative Food Network Watson, Forrest (2017-01-01) Alternative economies are built on shared commitments to improve subjects' well-being. Traditional commercial markets, premised upon growth driven by separate actors pursuing personal material gain, lead to exploitation of...

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