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Forrest Watson

Department of Business Administration
Macromarketing Pedagogy: Empowering Students to Achieve a Sustainable World
Shapiro, Stanley; Beninger, Stefanie; Domegan, Christine; Reppel, Alexander; Stanton, Julie; Watson, Forrest (SAGE Publications, 2020-08-01)
The United Nation's Sustainable Development Goals (SDGs) are challenging the world to work towards a more sustainable future. Its 17 goals are ambitious, requiring concerted and system-based efforts driven by critical and ...
Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts
Baktir, Zeynep; Watson, Forrest (SAGE Publications, 2020-07-01)
This article explores community well-being (CWB) outcomes of institutional trust (and distrust) through entrepreneurship in the context of a refugee-hosting society in Turkey. Existing studies show the positive relationshi...
Understanding the Dark Sides of Alternative Economies to Maximize Societal Benefit
Watson, Forrest; EKİCİ, AHMET (SAGE Publications, 2020-06-01)
Alternative economies can significantly contribute to societal flourishing, but the potential dark sides should also be considered. As shared commitments are the foundation of alternative economies, we draw on related lite...
Well-being in Alternative Economies: The Role of Shared Commitments in the Context of a Spatially-Extended Alternative Food Network
Watson, Forrest; Ekici, Ahmet (2017-01-01)
Alternative economies are built on shared commitments to improve subjects' well-being. Traditional commercial markets, premised upon growth driven by separate actors pursuing personal material gain, lead to exploitation of...