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Analyzing Turkish E-government Websites by Eye Tracking

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2013-10-26
Albayrak, Duygu
Çağıltay, Kürşat
Usability studies provide essential information about users’ views and perceptions of efficiency, effectiveness and satisfaction of given online services. Nowadays, e-government web sites become popular. Therefore, there is a need for usability testing to specify the usability problems and to make the services of the e-government more usable. The purpose of this study is to investigate usability of some Turkish e-government services. The study examined usability of five Turkish e-government web sites: Ministry of National Education – Student Information System (eokul), Ministry of Justice – National Judicial Network Project (UYAP), Turkish National Police: Vehicle Search System, Social Security Institute: Service Details and General Directorate of Land Registry and Cadastre. It was conducted with nine participants. This study is a case study with mixed design methodology, in which both quantitative and qualitative approaches were employed and combined. Quantitative data were collected through an eye-tracker, a pre-test questionnaire of participants’ demographics and previous utilization of egovernment web sites and a post-test questionnaire. Qualitative data were collected through both semi-structured individual interviews and observation during test. The study results identify the usability problems encountered while using government services. The study concludes with specific recommendations for improvement of e-government services in Turkey.