Marketing and consuming flowers in the Ottoman Empire

Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.

Citation Formats
E. Karababa, “Marketing and consuming flowers in the Ottoman Empire,” JOURNAL OF HISTORICAL RESEARCH IN MARKETING, vol. 7, pp. 280–292, 2015, Accessed: 00, 2020. [Online]. Available: