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Marketing and consuming flowers in the Ottoman Empire
Date
2015-01-01
Author
Karababa, Eminegül
Metadata
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This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
.
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Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.
Subject Keywords
Marketing History
,
Consumption History
,
Branding History
,
Ottoman Empire
,
History Of Trades
,
Flowers
URI
https://hdl.handle.net/11511/42762
Journal
JOURNAL OF HISTORICAL RESEARCH IN MARKETING
DOI
https://doi.org/10.1108/jhrm-03-2014-0009
Collections
Department of Business Administration, Article