Marketing and consuming flowers in the Ottoman Empire

Date

2015-01-01

Author

Karababa, Eminegül

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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Purpose - This paper aims to investigate the marketing and consumption of flowers as a commodity from the sixteenth to the eighteenth century in the Ottoman context, a non-Western context, and to identify the specificities and similarities to the wider regional context with which it interacts.

Subject Keywords

Marketing History, Consumption History, Branding History, Ottoman Empire, History Of Trades, Flowers

URI

https://hdl.handle.net/11511/42762

Journal

JOURNAL OF HISTORICAL RESEARCH IN MARKETING

DOI

https://doi.org/10.1108/jhrm-03-2014-0009

Collections

Department of Business Administration, Article