Satın alma davranışının beyin ön bölgesindeki izdüşümlerinin fnirs yöntemiyle incelenmesi

Zengin, Deniz
Girişken, Yener
Çakır, Murat Perit
Verim, Burcu
Çakar, Tuna
Aşçı, Onur


The Role of prefrontal cortex in purchasing decisions: an optical brain imaging study
Aşçı, Onur; Çakır, Murat Perit; Department of Cognitive Sciences (2014)
In economic decisions, an agent has to determine the expected utility of each option. Decision making processes during purchasing are based on the evaluation of costs and benefits of the products. Past research shows that the prefrontal cortex region of the brain is activated while individuals evaluate the qualities and the prices of products in order to make purchasing decisions. The aim of this study is to use functional near-infrared spectroscopy (fNIRS) to investigate the activations in the prefrontal c...
Testing the long-run validity of purchasing power parity for Eastern and Southern Europe Countries
Neslihan, Can; Yıldırım Kasap, Dilem; Department of Economics (2013)
This study examines the long-run validity of the Purchasing Power Parity, namely stationarity of real exchange rates for six Eastern and Southern Europe countries over the period of January 1994- December 2012. Despite extensive research to date, the empirical evidence on the PPP hypothesis remains inconclusive. A number of very recent studies ascribe this to the low power of the standard unit root tests in identifying stationarity of potentially nonlinear real exchange rates. In this sense, this study empl...
A study on the roles of family members in purchase decision progress
Güneşoğlu, Haluk Adil; Yener, Ergün; Department of Business Administration (1992)
Integrated procurement and transportation planning for purchased components: a case study
Yanık, Hatice Deniz; Bayındır, Zeynep Pelin; Department of Industrial Engineering (2008)
This study is about an integrated procurement and transportation planning system for purchased components of a consumer-durables manufacturer. Due to transportation cost structures and demand characteristics our problem can be classified as a variant of the dynamic-demand joint replenishment problem. The problem is to determine the replenishment policy using the advantages of coordinated transportation of items that will minimize the sum of total inventory holding and tranportation costs over a finite plann...
Karar vericinin tercih ettiği çözümü bulmak içinfiltreleme yardımlı interaktif bir yöntem
Tuncer Şakar, Ceren; Karakaya, Gülşah (2018-06-29)
Citation Formats
D. Zengin, Y. Girişken, M. P. Çakır, B. Verim, T. Çakar, and O. Aşçı, “Satın alma davranışının beyin ön bölgesindeki izdüşümlerinin fnirs yöntemiyle incelenmesi,” 2014. Accessed: 00, 2020. [Online]. Available: