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The achieving society revisited: A further analysis of the relation between national economic growth and need achievement

Gilleard, Christopher J.
After briefly reviewing McClelland's original study demonstrating the association between need Achievement imagery scores in schoolbooks and rates of economic growth in different countries, the present study attempted to examine this same relationship using more comparable measures of national product and examining growth over a series of time periods between 1950 and 1977. The results failed to evidence any association between national need for Achievement level and rate of economic growth. The reasons for this failure are briefly discussed and the meaning of ‘national’ motivations is reconsidered.