Consumer-Produced Emergent and Hybrid Markets



Consumer evaluation of luxury brand extensions: the role of personal orientation
Gülsoy, Sezen; Yılmaz, Cengiz; Department of Business Administration (2016)
This study aims to investigate brand extensions’ effects on consumer evaluation of the luxury brands using a theoretical foundation based on mostly brand equity and self-consciousness theories. It is targeted to reveal any differences on the consumer perceptions as a result of how a brand extension is introduced to the consumers. It is also intended to analyze the differences between the consumer evaluations on the basis of personal orientations. To assess the effect on the brand equity, brand equity theory...
Patient privacy and consent management in health
Alpay, Erdem; Toroslu, İsmail Hakkı; Doğaç, Asuman; Department of Computer Engineering (2012)
Health information of patients are preserved either in Electronic Health Records (EHR) repositories which are generally managed in national level or in local hospital systems. However, the real owners of the data are always the patients themselves, without depending where or by whom the data is preserved. Patients should have the rights to permit or deny the access of modification of their information to whoever they want. Here comes the concept of Consent. Consent means provision of approval or agreement, ...
Technological rationality and one-dimensional man: Herbert Marcuse's critique of advanced industrial society
Soysal, Soner; İnam, Ahmet; Turan, Halil Şerif; Department of Philosophy (2002)
Technology acceptance: a meta-analysis of the theoretical models
Sevim, Anıl; Özkan Yıldırım, Sevgi; Department of Information Systems (2015)
Technology Acceptance Model (TAM) has been among the most pervasive models which attempted to elucidate the dynamics of technology acceptance. The constructs of both TAM and its operative successors including TAM2, TAM3 and UTAUT (Unified Theory of Acceptance and Use of Technology) have been tested through several primary studies, however, the question is that there exists a limited number of secondary studies which aim the assessment of construct relationship variation among those primary studies. Through ...
Commercial Real Estate, Information Production and Market Activity
Downs, David H.; Güner, Zehra Nuray (Springer Science and Business Media LLC, 2013-02-01)
This paper addresses several issues related to the production of information across commercial real estate markets. The purpose is to determine the extent to which factors of production might complement or substitute for one another. A simple model is presented to illustrate the potential trade-offs between appraisal- and transactions-based information production. A series of empirical tests are performed on a panel data set constructed for 51 markets covering 9 years, 2001 through 2009. The number of comme...
Citation Formats
E. Karababa, Consumer-Produced Emergent and Hybrid Markets. 2018, p. 125.