Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
Marka Kentin Arkasındaki Gerçek: Çalışanların Yoksulluğu
Date
2012-07-01
Author
Toksöz, Gülay
Rittersberger, Helga İda
Çelik, Kezban
Metadata
Show full item record
Item Usage Stats
41
views
0
downloads
Cite This
URI
https://hdl.handle.net/11511/77554
Collections
Unverified, Article
Suggestions
OpenMETU
Core
Effects of Brand Priming on Sustainable Consumption Attitudes and Behaviors
Yurteri, Sidar; Carter, Mandrik; Computer Engineering (2021-2-5)
Research on factors affecting sustainable consumption tends to focus on enduring factors like personality traits, value orientations, and demographics. Little research has examined situational factors, such as marketing stimuli, which may promote or inhibit sustainable consumption. The present research attempts to understand how brand priming affects sustainable consumption attitudes and behaviors. Priming is a term that describes how a given unconscious stimulus affects subsequent psychological states and ...
The interaction of consumer constructed meanings of brand identity and "designed" product
Özalp, Yeşim; Kurtgözü, Aren Emre; Department of Industrial Design (2005)
This is an attempt to understand the interaction of meanings of brand identity and ءdesigned̕ product from the consumers̕ viewpoint. Brand Identity is taken as the ءconceived̕ identity, which overlaps with concepts of brand image and brand associations. ءDesigned̕ product is analyzed via dimensions of function, form (aesthetic) and symbol. The aim of the thesis is to find patterns of interaction of functional, emotive and symbolic associations for brand identity and the functional, formal (aesthetic) and sy...
Making The Modern City Visible: A Study on Montage, Collage and Photomontage
Öztürk, Elif Ezgi; Kömez Dağlıoğlu, Esin; İnan Çınar, Afet Derin; Department of Architecture (2022-2-10)
The modern city is formed through the collision of social, cultural, economic, political, artistic, and architectural layers that are heterogenous, temporal, and multiple. The collision of these layers results in the emergence of complexities and contradictions. The complexities and contradictions of the modern city make its visual, experiential, and spatial attributes invisible, imperceptible and unproducible. In this context, reading, understanding, and reproducing the modern city requires a critical meth...
Marka Hukukunda Avrupa Birliği Adalet Divanı (ABAD) Kararları ve Yorumu
Çelikel, Deniz (2020-01-01)
Marka tescili, her ülkede öncesi ve sonrasında takip gerektiren farklı uygulamalara konu olsa da genel ilkeleri değişmeyen bir kavramdır. Avrupa Birliği Adalet Divanı kararları, bu alandaki genel ilkelerle ilgili önemli saptamalar içeren bilgi kaynaklarıdır. Bu kitapta, Türkiye'deki uygulamalara da etkisi olan özellikle belirli konulara yönelik bu kararlardan örnekler ve bunlara ilişkin yorumlar yer almaktadır.Kitapta yer alan örnekler, halen patent ve marka vekili, fikri mülkiyet haklarıyla ilgili olarak b...
Marka Hukukunda Avrupa Birliği Adalet Divanı Kararları ve Yorumu
Çelikel, Deniz (Seçkin Yayıncılık, 2021-09-01)
Marka tescili, her ülkede öncesi ve sonrasında takip gerektiren farklı uygulamalara konu olsa da genel ilkeleri değişmeyen bir kavramdır. Avrupa Birliği Adalet Divanı kararları, bu alandaki genel ilkelerle ilgili önemli saptamalar içeren bilgi kaynaklarıdır. Bu kitapta, Türkiye'deki uygulamalara da etkisi olan özellikle belirli konulara yönelik bu kararlardan örnekler ve bunlara ilişkin yorumlar yer almaktadır. Kitapta yer alan örnekler, halen patent ve marka vekili, fikri mülkiyet haklarıyla ilgili olarak...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
G. Toksöz, H. İ. Rittersberger, and K. Çelik, “Marka Kentin Arkasındaki Gerçek: Çalışanların Yoksulluğu,” 2012, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/77554.