Issue 3

Issue Number
3
Volume Number
ISSN
1010-9935
Metadata
Cultivated citizens? Cultural capital, class, gender and generations in contemporary Turkey
Arun, Özgür (Orta Doğu Teknik Üniveritesi (Ankara, Turkey), 2012-12-1)
Cultural capital can be defined as the sum of skills acquired through education and it can also be said that it is tantamount to knowledge regarding high culture (Bourdieu, 1986). In this regard, it may not only be the mea...
Word-of-mouth communication in marketing: An exploratory study of motivations behind opinion leadership and opinion seeking
Özdamar Ertekin, Zeynep; Atik, Deniz (Orta Doğu Teknik Üniversitesi (Ankara, Turkey), 2012-12-1)
With a qualitative approach, this research aims to gain a deeper understanding of the motivations behind both opinion leadership and opinion seeking, in a non-western context. Findings show that no one is exclusively an op...
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