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A Collaborative Mass Customization Design Project on Electronic Consumer Goods
Date
2012-12-01
Author
Sel, Sultan Kaygin
Pedgley, Owaın Francıs
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Mass customization in the electronic consumer goods industry can benefit from the vision of industrial designers to show what is achievable. To research these issues, a mass customization project was carried out with 36 undergraduate industrial design students working in collaboration with Vestel Electronics Company (one of the leading electronic consumer goods manufacturers in the world). Students were required to generate innovative product proposals for four product groups currently within Vestel's design and manufacturing portfolio. The research findings are summarized with key principles for mass customization of electronic consumer goods and identification of problems and opportunities.
URI
https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84872903009&origin=inward
https://hdl.handle.net/11511/92540
Journal
International Journal of Industrial Engineering and Management
Collections
Department of Industrial Design, Article
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S. K. Sel and O. F. Pedgley, “A Collaborative Mass Customization Design Project on Electronic Consumer Goods,”
International Journal of Industrial Engineering and Management
, vol. 3, no. 4, pp. 215–221, 2012, Accessed: 00, 2021. [Online]. Available: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84872903009&origin=inward.