Proposing a Model to Examine the Effect of Experiential Marketing on Satisfaction and Behavioral Intentions of Festival Participants



Proposing a research model for internet banking usage based on a literature review
Daneshgadeh, Salva; Özkan Yıldırım, Sevgi (2013-06-22)
Banking sector is highly influenced by development of the internet and networking technologies. The considerable number of studies in the field of internet banking acceptance and adoption reflects the importance of this issue for customers, stakeholders and developers of internet banking. The purpose of this study is to present a comprehensive overview of users' acceptance and adoption of internet banking. We conducted a systematic literature review (SLR) of 28 journal papers. Findings indicate the prevaili...
Proposing a Novel Mixed-Reality Framework for Basic Design and Its Hybrid Evaluation Using Linkography and Interviews
Cindioğlu, Hasane Ceren; Gürsel Dino, İpek; Sürer, Elif (2021-09-01)
Proposing a novel mixed-reality framework for basic design and its hybrid evaluation using linkography and interviews
Cindioglu, Hasane Ceren; Gürsel Dino, İpek; Sürer, Elif (2021-09-01)
Immersive Virtual Environments (IVEs), particularly Mixed-Reality (MR) technologies, continue to have an increasing impact on design processes and design education. This study focuses on MR's potentials in Basic Design (BD) education and its influence on novice designers' design thinking abilities. In this study, through a newly developed MR-based design framework, DesignMR, a comparative analysis between design processes in MR and the physical environment is presented. A hybrid evaluation methodology is us...
Developing a Framework for Heterotopias as Discursive Playgrounds: A Comparative Analysis of Non-Immersive and Immersive Technologies
Korkut, Elif Hilal; Sürer, Elif (2023-1-01)
The discursive space represents the reordering of knowledge gained through accumulation. In the digital age, multimedia has become the language of information, and the space for archival practices is provided by non-immersive technologies, resulting in the disappearance of several layers from discursive activities. Heterotopias are unique, multilayered epistemic contexts that connect other systems through the exchange of information. This paper describes a process to create a framework for Virtual Reality, ...
Developing a Validation Methodology for Educational Driving Simulators and a Case Study
Sancar, Hatice; Çağıltay, Kürşat; İşler, Veysi; Tamer, Gizem; Ozmen, Neslihan; Eryilmaz, Utkan (2009-07-24)
The aim of this study is to develop a methodology for validating driving simulators in terms of simulator usability. The methodology was used to validate a truck simulator designed for training truck drivers about economic fuel consumption. The participants were eight truck drivers. Interview and observation methods were used to gather data. The results of the study showed that drivers did not have difficulty to recognize the parts of the driving simulator. Also, they stated that driving the simulator was e...
Citation Formats
T. Yazıcı, M. S. Koçak, and I. Hürmeriç Altunsöz, “Proposing a Model to Examine the Effect of Experiential Marketing on Satisfaction and Behavioral Intentions of Festival Participants,” presented at the World Leisure Congress, Alabama, Amerika Birleşik Devletleri, 2014, Accessed: 00, 2021. [Online]. Available: