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Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation
Date
2020-10-09
Author
Özkan Yıldırım, Sevgi
ALTINIŞIK, SAİD
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URI
https://hdl.handle.net/11511/96850
Conference Name
33rd EBES Conference
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Graduate School of Informatics, Conference / Seminar
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Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation", 33rd EBES Conference, 2020, Madrid
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S. Özkan Yıldırım and S. ALTINIŞIK, “Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation,” presented at the 33rd EBES Conference, Madrid, İspanya, 2020, Accessed: 00, 2022. [Online]. Available: https://hdl.handle.net/11511/96850.