Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation

Date

2020-10-09

Author

Özkan Yıldırım, Sevgi
ALTINIŞIK, SAİD

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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https://hdl.handle.net/11511/96850

Conference Name

33rd EBES Conference

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Graduate School of Informatics, Conference / Seminar

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Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation", 33rd EBES Conference, 2020, Madrid Özkan Yıldırım, Sevgi (2020-07-20)
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Citation Formats

S. Özkan Yıldırım and S. ALTINIŞIK, “Attitudinal Mechanisms in ‘Dual Identity’ Online Brand Communities: An Empirical Investigation,” presented at the 33rd EBES Conference, Madrid, İspanya, 2020, Accessed: 00, 2022. [Online]. Available: https://hdl.handle.net/11511/96850.