Humor in advertising: an elaboration likelihood model of persuasion perspective

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036506.pdf

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1994

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Gündüzalp, I. Gökhan

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https://hdl.handle.net/11511/9744

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Graduate School of Social Sciences, Thesis

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Citation Formats

I. G. Gündüzalp, “Humor in advertising: an elaboration likelihood model of persuasion perspective,” M.S. - Master of Science, Middle East Technical University, 1994.