A cross-national study of intergenerational influence: US and PRC

Date

2018-01-01

Author

Mandrik, Carter
Bao, Yeqing
Wang, Sijun

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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Purpose - The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People's Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms of the level of mother-daughter brand preference agreement, the directional influence from daughter to mother and leading factors for the observed differences.

Subject Keywords

Marketing, Business and International Management

URI

https://hdl.handle.net/11511/66539

Journal

JOURNAL OF CONSUMER MARKETING

DOI

https://doi.org/10.1108/jcm-02-2016-1717

Collections

Economics and Administrative Sciences, Article

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Citation Formats

C. Mandrik, Y. Bao, and S. Wang, “A cross-national study of intergenerational influence: US and PRC,” JOURNAL OF CONSUMER MARKETING, pp. 91–104, 2018, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/66539.