ANALYSIS OF MOBILE PAYMENT TECHNOLOGIES’ ADOPTION USING INTERPRETIVE STRUCTURAL MODELING: SOLIPAY CASE

2024-4-19
Koçak, Onur Ozan
In today's fast-paced world, smartphones have become an indispensable part of modern life. They have also revolutionized the way payments are made. Carrying multiple physical cards or assets can be cumbersome for modern individuals. Traditional payment methods have limited capabilities, leading to the emergence of new options tailored for the dynamic society of today. Mobile payment systems are pioneers in fulfilling the modern requirements of instant flexibility, security, validity, and availability. In recent years, they have gained significant traction as a preferred payment method. This study aims to reveal the impact mechanisms on technology acceptance for mobile payment systems in Türkiye with a case study. More than 50 factors negatively affecting the adoption of MPS were reviewed through the existing literature. They were evaluated with the two rounds of Delphi method for prioritization. 21 of the barriers were selected. Output of the Delphi study was used as input for Interpretive Structural Modelling with seven experts from the field. Age and technological infrastructure emerged as the most impacting barriers for the adoption of mobile payment systems. Relations among the selected barriers were also clarified with this study.
Citation Formats
O. O. Koçak, “ANALYSIS OF MOBILE PAYMENT TECHNOLOGIES’ ADOPTION USING INTERPRETIVE STRUCTURAL MODELING: SOLIPAY CASE,” M.S. - Master of Science, Middle East Technical University, 2024.