Designing perceptual persuasion; development of a design tool that enables designers to use the persuasiveness of visual elements in conversion centered website design/

Middendorf, Wouter H.


Evaluation of visual quality metrics
Ölgün, Ramazan Ferhat; Akar, Gözde; Department of Electrical and Electronics Engineering (2011)
The aim of this study is to work on the visual quality metrics that are widely accepted in literature, to evaluate them on different distortion types and to give a comparison of overall performances in terms of prediction accuracy, monotonicity, consistency and complexity. The algorithms behind the quality metrics in literature and parameters used for quality metric performance evaluations are studied. This thesis also includes the explanation of Human Visual System, classification of visual quality metrics...
Visual object representations: effects of feature frequency and similarity
Eren Kanat, Selda; Hohenberger, Annette Edeltraud; Department of Cognitive Sciences (2011)
The effects of feature frequency and similarity on object recognition have been examined through behavioral experiments, and a model of the formation of visual object representations and old/new recognition has been proposed. A number of experiments were conducted to test the hypothesis that frequency and similarity of object features affect the old/new responses to test stimuli in a later recognition task. In the first experiment, when the feature frequencies are controlled, there was a significant increas...
Assessing standard - compliance of public institution web sites of Turkey
Yalçınkaya, Sinem; Betin Can, Aysu; Department of Information Systems (2012)
Since 2003, almost every public institution has developed a web site through e-transformation project (eDTr) in Turkey. When there are so many institutions and different web sites, a need for standard becomes inevitable. To address this need, a standard was published by TÜRKSAT A.ġ. in January 2009 which constitutes of the rules and recommendations for these web sites referencing international web standards as well. The purpose of this study is to analyze the compatibility of public institutions‟ web sites ...
An Approach for automated verification of web applications using model checking and replaying the scenarios of counterexamples
Paçin, Yudum; Betin Can, Aysu; Department of Information Systems (2015)
The increase in the use of web applications in various domains, raised the importance of the methodologies for verification of web applications. We propose a framework for the verification of web applications with respect to access control, link consistency and reachability properties using model checking. In this approach, users define the properties by explanatory guidance of user interface. The execution traces that lead to a property violation is translated to a script that automates the replaying of th...
Improving the prediction of page access by using semantically enhanced clustering
Şen, Erman; Toroslu, İsmail Hakkı; Karagöz, Pınar; Department of Computer Engineering (2014)
There are many parameters that may affect the navigation behaviour of web users. Prediction of the potential next page that may be visited by the web user is important, since this information can be used for prefetching or personalization of the page for that user. One of the successful methods for the determination of the next web page is to construct behaviour models of the users by clustering. The success of clustering is highly correlated with similarity measure that is used for calculating the similari...
Citation Formats
W. H. Middendorf, “Designing perceptual persuasion; development of a design tool that enables designers to use the persuasiveness of visual elements in conversion centered website design/,” M.S. - Master of Science, Middle East Technical University, 2011.