LRFMP model for customer segmentation in the grocery retail industry: a case study

2017-01-01
Purpose - The purpose of this paper is to propose a new RFM model called length, recency, frequency, monetary and periodicity (LRFMP) for classifying customers in the grocery retail industry; and to identify different customer segments in this industry based on the proposed model.
Citation Formats
S. Peker, A. Koçyiğit, and P. E. Eren, “LRFMP model for customer segmentation in the grocery retail industry: a case study,” pp. 544–559, 2017, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/31802.