Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model

2015-01-01
Aygören, Oğuzhan
Yılmaz, Cengiz
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.

Suggestions

Connecting science communication to science education : a phenomenological inquiry into multimodal science information sources among 4th and 5th graders
Gelmez Burakgazi, Sevinç; Yıldırım, Ali; Feinstein, Noah; Department of Educational Sciences (2012)
Science communication, as a multidisciplinary field, serves to transfer scientific information to individuals to promote interest and awareness in science. This process resembles science education. Rooted in science education and science communication studies, this study examines the 4th and 5th grade students` usage of prominent science information sources (SIS), the features of these sources, and their effective and ineffective uses and processes in communicating science to students. Guided by situated le...
THE MEDIATING ROLE OF THE INNOVATION CLIMATE IN THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL COMMITMENT: SAMPLE OF A PUBLIC SPORT ORGANIZATION
Ergun, Selcan; Koçak, Mehmet Settar; Department of Physical Education and Sports (2021-8)
The aim of this research is to examine the mediating role of innovation climate on the relationship between corporate social responsibility and organizational commitment in a public sport organization in Turkey. In addition, the intermediary relationship of the sub-dimension of supporting innovation, preventing innovation, and providing resources between employees' corporate social responsibility and organizational commitment was examined. A questionnaire was applied to a sample of 486 randomly selected emp...
Using software quality characteristics to measure business process quality
Guceglioglu, AS; Demirörs, Onur (2005-01-01)
Organizations frequently use product based organizational performance models to measure the effects of information system (IS) on their organizations. This paper introduces a complementary process based approach that is founded on measuring business process quality attributes. These quality attributes are defined on the basis of ISO/IEC 9126 Software Product Quality Model. The new process quality attributes are applied in an experiment and results are discussed in the paper.
THE ROLE OF REPETITION (FREQUENCY OF EXPOSURE) IN ADVERTISING. HOW DOES IT INFLUENCE CONSUMER RESPONSES? WHAT KIND OF FACTORS MODERATE THE EFFECTS OF REPETITION?
ABBASZADE, AYTAJ; Karababa, Eminegül; YILMAZ, CENGİZ; Department of Business Administration (2021-5-10)
Marketing is part of the areas of study that associates with daily lives, and with the increased use of social media, it stands out more than other subjects. On the other hand, advertising is used by the business organization as an outstanding means of product promotion that reaches the consumers and appeals with them to hold on particular products or services. In recent years, there has been an enhancement of the importance of digitalization, in addition to traditional advertisements (TV, radio, billboar...
Relative importance of college success predictors: fluid intelligence, crystallized intelligence, and grit.
Mete, İpek; Toker Gültaş, Yonca (UNIV POLITECNICA VALENCIA, CAMINO VERA S-N, VALENCIA, 46022, SPAIN; 2017-06-22)
The series of HEAd conferences have become a leading forum for researchers and practitioners to exchange ideas, experiences and research results relating to the preparation of students and the organization of higher educational systems. The third edition (HEAd’17) was held in Valencia, Spain during 21-23 June 2017. This preface gives an overview of the aims, objectives and scope of HEAd’17, as well as the main contents of the scientific program and the process followed to select them.
Citation Formats
O. Aygören and C. Yılmaz, Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model. 2015, p. 94.