Time-based visual narratives for design education

2015-06-30
Time-based visual narratives, which represents change in time through motion, has been increasingly used in various settings for advertising, education, art and visual communication in general. These narratives are effective in visual communication and perception because they include motion that enhances perception and storytelling, which is an essential component of human communication. Time-based visual narratives like film and animation have been recently used in industrial design education due to these advantages to present design ideas more effectively. However, previous research has not explored the perceptual implications of these techniques for industrial design education. This study aims to understand the potential implications of narrative component of time-based visual narrative for design presentations, i.e. perception of product concepts. Two studies were conducted to achieve this aim. The first study explored the potential implications of using time-based visual narratives in design juries based on interviews with six design educators. The findings derived from this study were used to prepare an online questionnaire for the second study, which examines the same subject on a larger scale. The results of the studies were used to formulate a general outline for design educators on how time-based visual narratives should be approached in an educational setting.

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Citation Formats
D. Özgen Koçyıldırım and Y. Bakırlıoğlu, “Time-based visual narratives for design education,” Chicago, Amerika Birleşik Devletleri, 2015, p. 1569, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/87887.