Ripping through a storified place: an exercise in critical breaking

Date

2023-01-01

Author

Kravets, Olga
Karababa, Eminegül

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This paper is an exercise in critical breaking. We take the promotional material for a newly ‘rejuvenated’ area in Ankara, Turkey, and tear out images and text. This is not to re-assemble a critical story of the urban development project; instead, we seek to mirror the process of its marketing. We explore the dynamic shifting and splintered nationhood constructed and marketed in this tourist site. This project is distinct in embracing its fragmented-ness into what/if space, embodying divergent historical trajectories. It implicates a speculative aspect, which is consequential for the political imagination reflected within the site. We use zine, as a mode of presentation, which with its DIY ethos mounts a polyvocal critique of stagecraft and a feminist-inspired challenge to heritage storytelling.

Subject Keywords

Zine, collage technique, heritage marketing, place marketing, non-representational methods, feminist methodologies, collage technique, feminist methodologies, heritage marketing, non-representational methods, place marketing, Zine

URI

https://hdl.handle.net/11511/102152

Journal

Journal of Marketing Management

DOI

https://doi.org/10.1080/0267257x.2022.2147981

Collections

Department of Business Administration, Article

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Citation Formats

O. Kravets and E. Karababa, “Ripping through a storified place: an exercise in critical breaking,” Journal of Marketing Management, pp. 0–0, 2023, Accessed: 00, 2023. [Online]. Available: https://hdl.handle.net/11511/102152.