(The) concept of “information society” as the basis of EU’s “new” media policy : a critical appraisal

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2014

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Taşdemir, Babacan

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“Information Society” (IS) was targeted as a new social order for Western (Capitalist) countries by many governments and governmental organizations in the mid-1990s. European Union (EU) has become the prominent one among these governmental bodies since it has reiterated its commitment to the concept and enlarged its policies for building a “European Information Society” to all related fields of public policy. Re-regulation of broadcasting media in the EU has become the most recent issue dealt with in the scope of these policies. This study seeks to understand and explain the policy discourse centered around (the) concept of “IS” and the role it played in the formation of digital media policy of the EU. The study conducts a critical policy analysis with a particular focus on the discourses produced in the ‘governance’ process of new media (AVMS) directive of the EU. Towards this end, the study tries to show the connections between the pre-defined goals of “IS” and vested-interests organized around different discourse coalitions in the making of AVMS Directive. The study concludes that denoting an affluent society and privileging ‘technological innovation’ and ‘competition’, (the) concept of “IS” has served as an aphorism to conceal the vested-interests searching for new ways of justifying existing social (Capitalist) order. Accordingly, policies for “IS” integrate with digital media policy in a specific way giving priority to ‘infrastructure’ over the ‘(cultural) content’ and resulting in that even the most basic principles of broadcasting separating advertisement from editorial content is wiped out.

Subject Keywords

Information society, Information technology, Communication, Communication, Communication

URI

http://etd.lib.metu.edu.tr/upload/12616818/index.pdf
https://hdl.handle.net/11511/23290

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Graduate School of Social Sciences, Thesis

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Citation Formats

B. Taşdemir, “(The) concept of “information society” as the basis of EU’s “new” media policy : a critical appraisal,” Ph.D. - Doctoral Program, Middle East Technical University, 2014.