Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Open Access Guideline
Open Access Guideline
Postgraduate Thesis Guideline
Postgraduate Thesis Guideline
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
A Study on User Perception of Mobile Commerce for Android and iOS Device Users
Date
2015-08-26
Author
ÜNAL, PERİN
Taşkaya Temizel, Tuğba
Eren, Pekin Erhan
Metadata
Show full item record
This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
.
Item Usage Stats
236
views
0
downloads
Cite This
ustomer profiling in the mobile commerce (m-commerce) domain has recently gained importance due to the increased proliferation of smartphones and tablets. One of the major challenges confronting m-commerce developers is the need to know user perceptions of m-commerce applications in order to better design and deliver m-commerce services. In this paper, user perceptions of mobile commerce applications is analyzed based on their gender and the operating system (OS) of the devices in use, which are important factors for user profiling in mobile business models. The results show that there is a significant difference between Android and iOS device users' perceptions of mobile commerce applications except for their perception of advertisements. On the other hand, user perceptions of mobile applications in general does not exhibit significant differences except for the perception of usefulness for both gender and OS.
Subject Keywords
Operating system
,
Mobile commerce
,
M-commerce
,
Mobile
URI
https://hdl.handle.net/11511/30323
DOI
https://doi.org/10.1007/978-3-319-23144-0_6
Conference Name
12th International Conference on Mobile Web and Intelligent Information Systems (MobiWis)
Collections
Graduate School of Informatics, Conference / Seminar
Suggestions
OpenMETU
Core
A Mobile Participatory Framework for the Consumer Decision Process
ÖZARSLAN, SÜLEYMAN; Eren, Pekin Erhan (2013-09-27)
With the recent advances in mobile technologies, the role of mobile information systems has been increasing within the consumer behavior domain. Accordingly, we propose a holistic framework which supports consumers on all stages of the consumer decision process by using the participatory sensing approach. The consumer decision process is the major part of the consumer behavior, and represents the set of stages a consumer follows when purchasing a product. On the other hand, participatory sensing is a recent...
An Exploratory Study on the Outcomes of Influence Strategiesin Mobile Application Recommendations
Ünal, Perin; Taşkaya Temizel, Tuğba; Eren, Pekin Erhan (null; 2014-05-23)
The rapid growth in the mobile application market presents a significant challenge to find interesting and relevant applications for users. Recommendation systems deal with ends such as movies and consumer goods that are consumed by users where similarity between consumer tastes is generally taken into account. On the other hand, recommendation systems for mobile applications differ from traditional systems in terms of the characteristics of the ends they recommend. They present applications that are not ju...
A Comparative study on automated android application testing tools
Hökelekli, Gülçin; Betin Can, Aysu; Department of Information Systems (2016)
Nowadays, as mobile devices have become widespread, mobile application development has become an area which is considerably popular. This popularity increases the importance of mobile application testing. Distinguishing properties of mobile devices increase the importance of test automation. Thus, the number of mobile test automation tools is growing. Each tool has some advantages and limitations. The aim of this study is to compare the most popular mobile testing tools. We choose Android testing tools beca...
Integrating social features into mobile local search
KAHVECİ, basri; Altıngövde, İsmail Sengör; ULUSOY, ÖZGÜR (2016-12-01)
As availability of Internet access on mobile devices develops year after year, users have been able to make use of search services while on the go. Location information on these devices has enabled mobile users to use local search services to access various types of location-related information easily. Mobile local search is inherently different from general web search. Namely, it focuses on local businesses and points of interest instead of general web pages, and finds relevant search results by evaluating...
An Efficient graph-theoretical approach for interactive mobile image and video segmentation
Şener, Ozan; Alatan, Abdullah Aydın; Department of Electrical and Electronics Engineering (2013)
Over the past few years, processing of visual information by mobile devices getting more affordable due to the advances in mobile technologies. Efficient and accurate segmentation of objects from an image or video leads many interesting multimedia applications. In this study, we address interactive image and video segmentation on mobile devices. We first propose a novel interaction methodology leading better satisfaction based on subjective user evaluation. Due to small screens of the mobile devices, error ...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
P. ÜNAL, T. Taşkaya Temizel, and P. E. Eren, “A Study on User Perception of Mobile Commerce for Android and iOS Device Users,” Rome, ITALY, 2015, vol. 9228, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/30323.
