Cengiz Yılmaz

E-mail

ycengiz@metu.edu.tr

Department

Department of Business Administration

SPR2EP: A Semi-Supervised Spam Review Detection Framework Yılmaz, Cengiz (2018-08-31) Authenticity and reliability of the information spread over the cyberspace is becoming increasingly important. This is especially important in e-commerce since potential customers check reviews and customer feedbacks onlin...
RELATIVE EFFECTS OF TRUST AND SERVICE QUALITY ASSESMENTS ON PERCEPTIONS OF RELATIONSHIP QUALITY IN INTERFIRM RELATIONS IN THE CONTEXT OF CONVENTIONAL DISTRIBUTION CHANNELS Akyüz Yılmaz, Cansu; Yılmaz, Cengiz (2017-04-28) This paper attempts to shed light on the role of trust and service quality on relationship quality. Building long-term and high quality inter-firm relationships is imperative for efficient and effective management of disri...
Katılım Düzeyi Seçenek Sayısının İncelenmesi: Optimal KatılımDüzeyi Seçenek Sayısına İlişkin Bir Çıkarım Doğan, Volkan; Özkara, Behçet Yalın; Yılmaz, Cengiz; Torlak, Ömer (2017-03-01) Bu araştırmanın amacı; veri karakteristiğinin (normal dağılım, çarpıklık, basıklık), içsel tutarlılık düzeyinin (Cronbach’s Alpha), ölçekler arası korelasyon katsayılarının ve kovaryans matrislerinin yapılarının katılım dü...
EXPANDING THE BOUNDARY OF BRAND EXTENSIONS THROUGH BRAND RELATIONSHIP QUALITY Arikan, Esra; Yılmaz, Cengiz; Bodur, Muzaffer (2016-12-01) Research on brand extensions identifies the concept of perceived fit as the prime determinant of success. Yet, it is not difficult to find examples of brands that have been extended successfully into "perceptually distant"...
Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty Alan, Alev Kocak; Kabadayi, Ebru Tumer; Yılmaz, Cengiz (2016-12-01) Based largely on the recently growing experiential marketing stream, this study explores the joint effects of cognitive assessments of and emotional responses to service experiences on store loyalty in a retail service set...
A Case Study of the Mediating Role of Innovation on the Relationship Between Environmental Uncertainty, Market Orientation, and Firm Performance UZKURT, CEVAHİR; KİMZAN, HALİL SEMİH; Yılmaz, Cengiz (World Scientific Pub Co Pte Lt, 2016-12-01) In recent years, environmental uncertainty and market orientation have been considered key elements of superior firm performance. Although environmental uncertainty and market orientation may affect firm performance, innov...
An asymmetric configural model approach for understanding complainer emotions and loyalty TARI KASNAKOĞLU, BERNA; Yılmaz, Cengiz; VARNALI, KAAN (2016-09-01) Few works emphasize the emotional nature of customer complaint behavior, and those that do so fodis largely on negativity. The idea that specific emotions might lead to idiosyncratic reactions and that in some cases positi...
A Historical Approach to Marketing from Anatolia Akhi Organizations Erdoğan, Bayram Zafer; Torlak, Ömer; Yılmaz, Cengiz; İşlek, Mahmut Sami (2015-05-28)
UNDERSTANDING CHOICE BEHAVIOR IN POLITICAL MARKETING CONTEXT: A FAVORABLE VOTER RESPONSES MODEL Aygoren, Oguzhan; Yılmaz, Cengiz (2013-05-18)
Predictors of attitudinal and behavioral outcomes in mobile advertising: A field experiment VARNALI, KAAN; Yılmaz, Cengiz; Toker, Aysegul (2012-11-01) The study examines consumer responses to SMS-based mobile advertising campaigns using a field experiment with actual behavioral responses. Specifically, the effects of message characteristics (i.e., incentives and prior pe...

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