Aygoren, Oguzhan
Yılmaz, Cengiz


Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model
Aygören, Oğuzhan; Yılmaz, Cengiz (Springer International Publishing, 2015-01-01)
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolu...
Understanding value creation in ppps: a case study in the Turkish healthcare sector.
Erk, Eralp Yükse; Tokdemir, Onur Behzat; Department of Civil Engineering (2020)
The motivation behind this thesis is to enhance the success of the healthcare PPPs. Departing from the idea that the success of the projects should be evaluated on the basis of the value created by them, the objective of this study is determined to be “understanding value creation in healthcare PPPs”. In order to satisfy this objective, a conceptual framework is constructed with relevant concepts from the project value creation and business model literature together with semi-structured surveys with Turkish...
İnal, Zeynep Cansu; Börekçi, Naz Ayşe Güzide Z.; Department of Industrial Design (2021-9-8)
In the field of healthcare, advancements in technology lead to a migration from hospitals to nonclinical settings. This alteration can be seen in both basic monitoring systems and complicated treatment systems. Concurrently, these technological developments increase the quality and existence of life. The aging population displays these enhancements supplied by the advanced medical devices of today’s world. Before this giant leap, medical devices used to be designed and manufactured for only the professional...
Understanding surgical craft in the changing context of technology, transformation of healthcare and marketization: a case study on surgeons in İstanbul, Turkey
Başkavak, Cihan Gülşah; Kalaycıoğlu, Hediye Sibel; Department of Sociology (2017)
This dissertation aims to understand surgical work as a craft and explore how surgery maintains its craft character in the face of transformations in medical technologies and the social organization of healthcare. A conceptual framework that defines the basic components of surgical craft is developed for this aim. Based on this conceptual framework, the interaction between surgical craft and technology is investigated in the context of surgery’s relations with the state, market and patients. Contemporary Tu...
Understanding female domestic workers’ daily mobilities: a case study in Ankara
Kara, Hilal; Bayırbağ, Mustafa Kemal; Department of Urban Policy Planning and Local Governments (2016)
This thesis analyzes female urban practices, their mobility patterns and their urban perception emphasizing domestic labour. Regarding conventional wisdom which domestic labour relates to private sphere, female domestic labour has been considered as “invisible”; however, this thesis investigates female domestic workers’ visibility in the public sphere and spatiality in the city because female domestic labour may be seen as the most suitable site to observe all new forms of class and production of spaces. Co...
Citation Formats
O. Aygoren and C. Yılmaz, “UNDERSTANDING CHOICE BEHAVIOR IN POLITICAL MARKETING CONTEXT: A FAVORABLE VOTER RESPONSES MODEL,” 2013, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/54111.