Areas Of Expertise, Types Of Services Given And Client Industries Of Design Consultancy Firms In Turkey

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131-146.pdf
2011
Alparslan, Muzeyyen
Börekçi, Naz Ayşe Güzide Z.
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This article presents part of a survey carried out to determine the scope of design consultancy in Turkey. The survey was conducted as part of a master’s thesis carried out in the graduate program at METU Department of Industrial Design. The article explores the role of design consultancy in Turkey in fulfilling product development needs of client firms, who may be firms from the industry, as well as clients who are not manufacturers. Design consultancy in Turkey is a small business run since the 1980s. Current design consultancies are dispersed and the services given are so far unidentified. The article begins with a brief discussion on industrial design in Turkey to provide a background for the survey findings. The methodology of the survey is explained; the findings are presented. Based on the findings, the article states types of services that design consultancies offer to client firms, and identifies how design consultancy requirements of client firms change according to size. The article then discusses industries that use design consultancies in high and low frequencies, in order to understand how the various dynamics may be affecting decisions for seeking design consultancy services. Finally the article suggests motivations for and reservations against using design consultancy of client firms, for their product development activities.
Industrial design, Design consultancy, Turkish industry
https://hdl.handle.net/11511/42588
http://jfa.arch.metu.edu.tr/archive/0258-5316/2011/cilt28/sayi_1/131-146.pdf
Department of Industrial Design, Article

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Citation Formats
M. Alparslan and N. A. G. Z. Börekçi, “Areas Of Expertise, Types Of Services Given And Client Industries Of Design Consultancy Firms In Turkey,” ODTÜ Mimarlık Fakültesi Dergisi, vol. 28, no. 1, pp. 131–146, 2011, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/42588.
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