Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates

Download

index.pdf

Date

2012-01-01

Author

Duran, Serhan

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

174
views

0
downloads

The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundled and single tickets. A common selling practice is starting the selling season with bundled ticket sales and switching to selling single tickets later on. The aim of this practice is to increase the number of customers that buy bundles, which in return increases the load factor of the events with low demand. In this paper, we investigate the effect of time dependent demand on dynamic switching times from bundled to single ticket sales and the potential revenue gain over the case where the demand rate of events is assumed to be constant with time.

Subject Keywords

Products, Sales

URI

https://hdl.handle.net/11511/43197

Journal

MATHEMATICAL PROBLEMS IN ENGINEERING

DOI

https://doi.org/10.1155/2012/174069

Collections

Department of Industrial Engineering, Article

Suggestions

OpenMETU
Core

Dynamic switching times for season and single tickets in sports and entertainment with time dependent demand rates Pakyardım, Yusuf Kenan; Duran, Serhan; Department of Industrial Engineering (2011) The most important market segmentation in sports and entertainment industry is the competition between customers that buy bundle and single tickets. A common selling practice is starting the selling season with bundle ticket sales and switching to selling single tickets later on. The aim of this practice is to increase the number of customers that buy bundles, to create a fund before the season starts and to increase the load factor of the games with low demand. In this thesis, we investigate the effect of ...
Optimal timing of switches between product sales for sports and entertainment tickets Drake, Matthew J.; Duran, Serhan; Griffin, Paul M.; Swann, Julie L. (Wiley, 2008-02-01) Like airlines and hotels, sports teams and entertainment venues can benefit from revenue management efforts for their ticket sales. Teams and entertainment venues usually offer bundles of tickets early in their selling horizon and put single-event tickets on sale at a later date; these organizations must determine the best time to offer individual tickets because both types of ticket sales consume the same fixed inventory. We model the optimal a priori timing decision for a seller with a fixed number of ide...
A model of competition between multinationals Koska, Onur A (Orta Doğu Teknik Üniversitesi (Ankara, Turkey), 2015-8) This study models competition between multinationals sequentially entering the same market, and analyzes how they choose their entry modes between trade, greenfield investment and acquisition, and how competition amongst them affects their choices. I discuss two important factors that lead a multinational whether or not to acquire a local firm: the intensity of pre- and post-acquisition competition. The former determines both the acquisition price and the profitability of the next best alternative entry mod...
Determining online consumer typologies and their shopping behaviors in B2C e-commerce platforms Huseynov, Farid; Demirörs, Onur; Türetken, Oktay; Department of Information Systems (2016) Business-to-consumer (B2C) e-commerce is the service or product exchange from businesses to consumers over the Internet. B2C e-commerce enables customers to easily compare offered products and services, to find cheaper and better ones from many alternatives and to shop from any given store without physically visiting them. Despite those conveniences provided by B2C e-commerce, a large number of customers prefer to stay away from the idea of shopping over internet due to several factors. For better customer ...
Developing an impact evaluation framework for product designers inspired by the capability approach: a case study on the Philips Chulha Marel, Floris van der; Işık, Figen; Keyson, David V.; Department of Industrial Design (2012) Within the field of Product Design there is an increasing interest in designing with emerging markets. Considering how long people have already been concerned with increasing global living standards it is surprising how little has been achieved. This suggests our current methods are insufficient. The Capability Approach (CA) by Amartya Sen offers a new way of assessing inequality and poverty, focusing on what people have reason to value to be or do. Products can be means to achieve these beings and doings. ...

Citation Formats

S. Duran, “Dynamically Switching among Bundled and Single Tickets with Time-Dependent Demand Rates,” MATHEMATICAL PROBLEMS IN ENGINEERING, pp. 0–0, 2012, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/43197.