Neural correlates of purchasing decisions in a supermarket setting with mobile fNIR and glass eye-tracker technologies

Date

2017-05-08

Author

Girişken, Yener
Çakar, Tuna
Çakır, Murat Perit
Demircioğlu, Ari

Metadata

Show full item record

Item Usage Stats

85
views

0
downloads

URI

https://hdl.handle.net/11511/73326

Collections

Unverified, Conference / Seminar

Suggestions

OpenMETU
Core

Neural Correlates of Purchasing Decisions in an Ecologically Plausible Shopping Scenario with Mobile fNIR Technology Çakır, Murat Perit; Girisken, Yener; Demircioglu, Ari K. (2016-07-22) In this paper we present our preliminary findings for the neural correlates of purchasing decisions made in a computerized setting as well as in an ecologically plausible supermarket environment. Participants who were randomly recruited from a database of typical customers maintained by a marketing consultancy company were given a specific budget and asked to make purchasing decisions for basic grocery items in two separate conditions. In the first condition, participants made their decisions in a computeri...
Neural basis of decision making in Stag Hunt games: effects of change in payoff and risk dominance level Aydoğan, Buse; Küçükşenel, Serkan; Department of Economics (2019) The main objective of this study is to analyze the effect of changes in payoff and risk dominance characteristics of coordination games on subjects’ behavior in equilibrium selection process as well as on subjects’ prefrontal cortex. The main contribution of the study to the literature is attempting to fill the gaps for understanding the decision making process by investigating the neural mechanisms of the participants during the game. In the scope of this study, an experiment was conducted with 48 subjects...
Neural network prediction of thermophilic (65 degrees C) sulfidogenic fluidized-red reactor performance for the treatment of metal-containing wastewater Sahinkaya, Erkan; Ozkaya, Bestamin; Kaksonen, Anna H.; Puhakka, Jaakko A. (2007-07-01) The performance of a fluidized-bed reactor (FBR) based sulfate reducing bioprocess was predicted using artificial neural network (ANN). The FBR was operated at high (65 degrees C) temperature and it was fed with iron (40-90 mg/ L) and sulfate (1,000-1,500 mg/L) containing acidic (pH = 3.5-6) synthetic wastewater. Ethanol was supplemented as carbon and electron source for sulfate reducing bacteria (SRB). The wastewater pH of 4.3-4.4 was neutralized by the alkalinity produced in acetate oxidation and the aver...
Neural Correlates of Computational Fluency Training with a Mobile Game An Optical Brain Imaging Study Çakır, Murat Perit; Çakır, Nur (2016-04-08)
Neural correlates of metacontrast masking across different contrast polarities Aydın, Alaz; Kafaligonul, Hulusi (2021-03-01) Metacontrast masking is a powerful illusion to investigate the dynamics of perceptual processing and to control conscious visual perception. However, the neural mechanisms underlying this fundamental investigative tool are still debated. In the present study, we examined metacontrast masking across different contrast polarities by employing a contour discrimination task combined with EEG (Electroencephalography). When the target and mask had the same contrast polarity, a typical U-shaped metacontrast functi...

Citation Formats

Y. Girişken, T. Çakar, M. P. Çakır, and A. Demircioğlu, “Neural correlates of purchasing decisions in a supermarket setting with mobile fNIR and glass eye-tracker technologies,” 2017, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/73326.