Strategic management of internationalization from the lenses of international office professionals

Bulut Şahin, Betül
Emil, Serap


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In this thesis, the relations between information systems outsourcing success measures and strategic and financial drivers are investigated. After a study of the relevant literature, 14 organizations that belong to four different categories are investigated in terms of IS outsourcing. These categories are: IS vendors, IS outsourcers, firms that both procure and supply IS services, and IS system integrators. Thus, the subject matter is studied from both customers' and vendors' points of view. The investigati...
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The aim of strategic group analysis is to determine whether clusters of firms that have a similar strategic position exist within an industry or not. Findings of strategic group analysis may further be used to investigate the performance implications of strategic group membership. The objective of this paper is to identify the possible strategic groups that could exist within the Turkish construction industry by using a theoretical framework applicable for the construction industry and alternative statistic...
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Çetin, Rubeena Khanam; Şimşek, Hasan; Yıldırım, Ali; Department of Educational Sciences (2002)
Turkey is rapidly moving into the national and international competitive higher education market. As a consequence the issue of marketing strategies, policies and practices is emerging as an area of interest. This PhD thesis focuses on four premier universities of Turkey (two public universities and two private universities) their prevalent marketing practices, strategies employed for building, protecting, enhancing and communicating institutional image are explored. Marketing knowledge implemented for prom...
Citation Formats
B. Bulut Şahin, S. OKUR, S. Emil, and F. N. SEGGİE, “Strategic management of internationalization from the lenses of international office professionals,” presented at the 5th International Higher Education Conference (IHEC) 2021, 2021, Accessed: 00, 2022. [Online]. Available: