The effects of language on perceived softness

2022-12
Hazır, Beyza Melis
Perceived haptic softness of materials has been studied as a single dimension; however, it has recently been shown that it has multiple dimensions. Research on bimodal perception demonstrated the effect of sound frequency on perceived shapes, where people associate higher frequency sounds with angular shapes and lower frequency sounds with round shapes, known as the Bouba/Kiki effect. In this thesis the effects of onomatopoeic words, the words that mimic the sound they describe (e.g., şırıl şırıl, çatır çutur, etc.), were investigated on perceived material softness to test whether similar associations between onomatopoeic words and perceived softness also exist. Experiments were carried out using the onomatopoeic words in the written and the spoken form, and the materials in the video form. The two experiments using written and spoken onomatopoeic words report four softness related dimensions. The online experiment using written onomatopoeic words and material videos showed no significant results for the interaction effect of onomatopoeic words and materials. However, using spoken onomatopoeic words, the interaction effect was found to be significant for most of the pairings. Experiment with written onomatopoeic words conducted in a laboratory environment showed significant results for the effects of onomatopoeic words on perceived softness. There was no significant difference observed between the written and spoken modalities of onomatopoeic words, except for the main adjective Gelatinous. Hence, the obtained results are in line with previously reported findings, and support the hypothesis that onomatopoeic words have an effect on the perceived softness of materials.

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Citation Formats
B. M. Hazır, “The effects of language on perceived softness,” M.S. - Master of Science, Middle East Technical University, 2022.