VLOG AS A MULTIMODAL TRANSLANGUAGING SPACE: INSIGHTS FROM A TURKISH SOCIAL MEDIA INFLUENCER CORPUS

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2023-2

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Mısır, Hülya

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Social media data deepen our understanding of connective posthuman experiences in which users generate content and culturally and discursively influence each other through mediated interaction. The dynamics of audio-visual content generation are sophisticated with its participatory rhythms, multimodal design, and multi-spatiality. Naturalizing the ongoing transformation of the means of digital communication, I examine an understudied digital genre called vlog (video + blog) in this study by focusing on multimodality and translanguaging practices in online spaces. For this purpose, a specialized corpus called the Social Media Influencer Corpus (SMIC) was compiled. The corpus includes 30 vlogs on YouTube posted by Turkish macro influencers (12hs 37 mins) and contains 120,906 tokens. The corpus was constructed using the ELAN software by which text, semiotic and multimodal elements were annotated by creating hierarchically inter-connected tiers. The vlog genre characteristics and the speakers’ translanguaging practices were examined through the SMIC. The first part of the findings outlines the vlog characteristics dissecting the vlog settings, locations, compositions, key communicative functions, interactional elements, and multimodal genre resources as extra-linguistic components of vlog communication. The second and third parts are devoted to the speakers’ repertoires and identifying what translanguaging can afford, capturing the intricate relationship among mobile people, linguistic resources, activities, and other spatially relevant elements. Through a corpus-assisted approach, this study illustrates how social media communication transforms our entrenched definition of language and highlights the need for a thorough analytic approach to social media users' recrafted communicative resources.

Subject Keywords

Vlog, Translanguaging, Social media corpus, Multimodality, Social media influencer

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https://hdl.handle.net/11511/102537

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Graduate School of Social Sciences, Thesis

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Citation Formats

H. Mısır, “VLOG AS A MULTIMODAL TRANSLANGUAGING SPACE: INSIGHTS FROM A TURKISH SOCIAL MEDIA INFLUENCER CORPUS,” Ph.D. - Doctoral Program, Middle East Technical University, 2023.