GIG ECONOMY IN PUBLIC POLICY AN APPLICATION OF THE DELIVERY SECTOR IN TÜRKİYE

Date

2024-9-24

Author

Yılmaz, Betül

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This thesis investigates the evolving dynamics of Türkiye's online food delivery sector by examining the influence of gig economy models. The central research question is: “How do gig economy models impact the online food and grocery delivery sector in Türkiye?”. Using a qualitative case study approach focused on prominent online food delivery platforms, this study provides in-depth insights into the practices, challenges, and outcomes associated with the gig economy. The research employs the structural characteristics of the gig economy, as articulated by Ashford et al. (2018), to explore key themes such as financial and job security, independence, and flexibility. A theme focused on diverse employment models was also included to address the variations within Türkiye’s delivery sector. The findings highlight significant differences between gig economy practices and traditional employment models, mainly regarding financial instability and job insecurity. To address these challenges, one proposed solution is developing a comprehensive regulatory framework specifically tailored to the online food and grocery delivery sector. Overall, this thesis contributes to a deeper understanding of the gig economy’s impact on Türkiye's online food and grocery delivery sector and offers potential regulatory solutions to ensure sustainable growth.

Subject Keywords

Gig economy, online food delivery, employment model

URI

https://hdl.handle.net/11511/111057

Collections

Graduate School of Social Sciences, Thesis