The advancement of customization experience through web-based configurators for modular housing industry

Date

2024-9-06

Author

Akdemir, Ahmet Batuhan

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Although the mass customization paradigm, which reflects the production philosophy of the 21st century and offers the most suitable products and services for the current market demands, has been adopted and sustained by many companies across a wide range of industries, it has found minimal application within the construction industry. Despite numerous research and development efforts and pioneering attempts to adapt mass customization services to the industry, these services have found only a small application area within modular house manufacturing. Even though significant strides have been made and considerable success achieved in adopting this strategy in modular housing since the beginning of the 21st century, crucial factors for success, such as customer guidance and personalization experience, have been overlooked in the process. As a result, the level of mass customization in this area has yet to reach its ideal level. At this point, product configurators, which are the most effective reflection of these factors in practice, have been described by experts as an insurmountable challenge. Herein, based on this, the research first identifies the qualification criteria for web-based configurators developed for mass customization applications in modular homes. Through interviews conducted as part of the research, the impact of these identified criteria on the personalization experience was examined by evaluating the customers' approaches to existing web-based configurators. Drawing from the data obtained, a new guidance methodology and a framework guide for modular home configurators, which is the aim of this research, have been proposed.

Subject Keywords

Mass Customization, Modular Homes, Choice Navigation, Configurators

URI

https://hdl.handle.net/11511/111387

Collections

Graduate School of Natural and Applied Sciences, Thesis