BEYOND ROADS AND BUILDINGS: ADAPTING AUTOMOTIVE STRATEGIES TO CONSTRUCTION

2025-1-10
Jafaripourbaghali, Parisa
The construction industry, despite its significant economic importance, continues to face challenges such as inefficiency and low productivity. While industries like automotive have made remarkable advancements in mass production and platform-based design, construction remains reliant on traditional methods and encounters obstacles in adopting modernization, particularly in prefabrication and modularization. This research examines the success of the automotive industry in platform-based design to identify strategies for enhancing efficiency in modular and prefabricated construction. Using a qualitative approach, primary data was collected through semi-structured interviews designed with two international modular construction companies. The findings indicate that platform-based design can offer cost reduction, increased product variety, and improved process efficiency, providing significant advantages for the construction sector. However, challenges such as regulatory complexities and the need for workforce transformation remain key barriers to widespread adoption. The insights from this research contribute to the development of effective strategies for improving productivity and fostering innovation in construction, paving the way for broader acceptance of modular and prefabricated methods.
Citation Formats
P. Jafaripourbaghali, “BEYOND ROADS AND BUILDINGS: ADAPTING AUTOMOTIVE STRATEGIES TO CONSTRUCTION,” M.S. - Master of Science, Middle East Technical University, 2025.