Production, marketing and consumption: a sociological critique of mass oriented business strategies

Aktan, Oktay
This thesis analyzes the marketing activities of the companies in the consumer society of today and their social impacts on the consumption habits of individuals. The creation of a social environment with the mass oriented marketing activities of the producers and the association of individuals with the products that they or others consume are studied. The perception of the products as symbols of social status or their utilization to have distinction from others are analyzed. Throughout this thesis, the question of how brands are socially accepted and appreciated were addressed within the frame of the analysis of the mass oriented marketing activities of producers. Under these activities how the new consumer stereotypes are artificially created are criticized. This thesis also seeks to answer the question of how the social image of the brands and logos reach beyond the product sphere and used as a medium for creating social, cultural and individual identifications.


Social policy in the urban context : contemporary Turkish local governments on the way to the European Union
Ardıç, M. Nergiz; Ersoy, Melih; Department of Urban Policy Planning and Local Governments (2006)
In this thesis it is aimed to explore the new social policy agenda, in which the role of local governments as policy makers has been increasing. In this respect, the contemporary Turkish local government system, and social policies of the municipalities are analyzed by drawing upon the European Union’s approach on the social policy in the urban context. Within this framework, the social policies of the Ankara Metropolitan Municipality are studied.
Surveillance and control in the age of information: a critical analysis of the technology-power relationship
Kurt, Evren; Çakmur, Barış; Department of Science and Technology Policy Studies (2010)
This study deals with the notions and practices of surveillance and control in the current society. By this means, it aims to discuss the relation between technology and power on basis of surveillance technologies witnessed in all domains of life. With the extensive use of new technologies as camera monitoring, biometrics, and smart cards, power holders get the opportunity and tools to monitor all actions and data of individuals. How this is achieved and for what purposes and the ideology behind the surveil...
Poverty - environment nexus: European Union's dualist approach
Gökçe, Anıl Özge; Güneş, Şule; Department of European Studies (2006)
This thesis analyses the interactions between poverty and environmental degradation and the responses given by the international organisations and the EU. The analysis on poverty and environment, at the conceptual level and their interactions demonstrates the interrelatedness of the two issues and the need for an integrated and coherent response towards poverty alleviation and reversing environmental degradation. International organisations such as UNEP, UNDP, WB, GEF, CSD, OECD and the EU have the two issu...
Determinants of innovation behaviour: analysis of 2004-2006 technological innovation survey of Turkey
Karakuzu, Miray; Pamukcu, Mehmet Teoman; Department of Science and Technology Policy Studies (2010)
Main purpose of this thesis is to analyse the main determinants affecting innovation behaviour by utilizing the results of Technological Innovation Survey of Turkey for the periods 2004-2006 combined with the results of Annual Business Statistics Surveys conducted for the year 2003. The total number of the observations of the matched data of the two Surveys is 947. Main underlying reason for the time lag introduced between the two surveys is to be able to relate firm and sector characteristics to the innova...
Organizational structures and networks of four Islamıst/Islamic women's NGOs in Turkey : in the context of new social movement
Küçükoğlu, Lütfiye Sevinç; Rittersberger Tılıç, Helga İda; Department of Sociology (2004)
The main purpose of this study is to understand the organizational structures of Islamist/Islamic women̕s NGOs and explain the network mechanisms of them in the context of new social movements. This study is based on a social movement research; thus, both organizational structures and network mechanisms of Islamist/Islamic women̕s NGOs are explained and analyzed in terms of the features of new social movements, to answer the question of ءwhether Islamist/Islamic women̕s NGOs are potential and possible actor...
Citation Formats
O. Aktan, “Production, marketing and consumption: a sociological critique of mass oriented business strategies ,” M.S. - Master of Science, Middle East Technical University, 2003.