Pop philosophy versus the face : faciality in dermocosmetic advertisements

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2005
Canar, Burcu
This thesis analyzes Gilles Deleuze and Felix Guattari's "faciality", which is not handled in a Deleuzian sense. The opposition between pop philosophy and the face has been studied in order to draw Deleuzian as well as non Deleuzian connections between pop philosophy, literature, theather, painting and advertising. Since Deleuze calls philosophy as the "art of surfaces", each concept has been taken as a surface to walk on. Not only the author of this thesis but also the face itself takes a walk on "a thousand plateaus", breaks into pop philosophy and reverses Deleuzian concepts such as "difference" and "repetition". Deleuzian concepts and non Deleuzian concepts face each other "in/on" faciality. Gilles Deleuze, Felix Guattari, Lewis Carroll, Herman Melville, Antonin Artaud, Francis Bacon, Nikolai Gogol, Edmond Rostand, Carlo Collodi, Franz Kafka, Oscar Wilde, Guiseppe Arcimbolde and Commedia dell'Arte shed light on this thesis in order to reveal the faciality in "faciality".

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Citation Formats
B. Canar, “Pop philosophy versus the face : faciality in dermocosmetic advertisements,” M.S. - Master of Science, Middle East Technical University, 2005.