Mega events as a place marketing strategy in entrepreneurial cities: stakeholder analysis of İzmir Expo 2015 candidacy

Edizel, Hayriye Özlem
Starting with the 1970s, cities have found themselves in a trouble which is caused by economic changes, technological improvements and local-global power shifts. Under the impact of these changes, cities have started to act as independent units and try to get a higher their position in the hierarchical system of the globalised world. Therefore, competition started between cities other than states and entreprenurial strategies are developed by local governments and actors for sustaing local economic development. One of the most popular place marketing strategies, mega-events such as EXPO, Olympic Games are considered as a valuable instrument to promote a region as a tourist destination, business location, and an attractive place to live and work. This study investigates an understanding of how to use a mega event as a tool in the place marketing strategy and building up entrepreneurial governance by examining the stakeholder organization of Izmir EXPO 2015 candidacy period. The research analyzes the approaches of different stakeholders of Izmir to EXPO opportunity and the impact of bidding on the stakeholder organization of Izmir. The most important conclusion of the study is that collaborative study of stakeholders can help to build up the entrprenurial city even if the city does not host a mega event.


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Citation Formats
H. Ö. Edizel, “ Mega events as a place marketing strategy in entrepreneurial cities: stakeholder analysis of İzmir Expo 2015 candidacy,” M.S. - Master of Science, Middle East Technical University, 2009.