Social determination of reputation: a research in Turkish context

Download

index.pdf

Date

2010

Author

Çalışkan, Mehmet Ali

Metadata

Show full item record

Item Usage Stats

324
views

173
downloads

Today, the proliferation of social communication channels and the rapidization of communication cause fast dispersion of information and interpretation of social, cultural and economic developments. Therefore, societies interact with organizations not only through products and services, but also through image, visibility, perceptions, rumors, etc. Organizations have to develop reputation policies; they have to measure, track and manage their reputation. The most important element of an organization’s reputation management is the ability to see its current reputation standing and make proper projections. Reputation measurement studies aim to achieve that. However, these studies usually focus on the perceptions and assessments of organizations’ characteristics and performances. There are social dynamics and social identities, which are constituted independent of what an organization is and does, and they are influential on reputation. Ignoring this would lead to a blurry picture of reputation. Social issues and developments operating independent of the organization, but are related to its products/services, do have impact on people’s assessment of reputation. This study focuses on the significance of the social determination of reputation. It claims that socially influential discourses like health, anti-Americanism, environmentalism, along with political or cultural identities, act as a filter for people’s evaluations of companies’ reputations. Individuals, when they give reputation scores to companies, not only consider their characteristics, products or services, their size, internationality, etc. but also evaluate companies’ identities, their positions with respect to social issues related to their products/services. Individuals also evaluate reputation according to their own habituses, their political and cultural identities.

Subject Keywords

General social sciences.

URI

http://etd.lib.metu.edu.tr/upload/12612445/index.pdf
https://hdl.handle.net/11511/19971

Collections

Graduate School of Social Sciences, Thesis

Suggestions

OpenMETU
Core

Social policy in the urban context : contemporary Turkish local governments on the way to the European Union Ardıç, M. Nergiz; Ersoy, Melih; Department of Urban Policy Planning and Local Governments (2006) In this thesis it is aimed to explore the new social policy agenda, in which the role of local governments as policy makers has been increasing. In this respect, the contemporary Turkish local government system, and social policies of the municipalities are analyzed by drawing upon the European Union’s approach on the social policy in the urban context. Within this framework, the social policies of the Ankara Metropolitan Municipality are studied.
Determinants of innovation behaviour: analysis of 2004-2006 technological innovation survey of Turkey Karakuzu, Miray; Pamukcu, Mehmet Teoman; Department of Science and Technology Policy Studies (2010) Main purpose of this thesis is to analyse the main determinants affecting innovation behaviour by utilizing the results of Technological Innovation Survey of Turkey for the periods 2004-2006 combined with the results of Annual Business Statistics Surveys conducted for the year 2003. The total number of the observations of the matched data of the two Surveys is 947. Main underlying reason for the time lag introduced between the two surveys is to be able to relate firm and sector characteristics to the innova...
Surveillance and control in the age of information: a critical analysis of the technology-power relationship Kurt, Evren; Çakmur, Barış; Department of Science and Technology Policy Studies (2010) This study deals with the notions and practices of surveillance and control in the current society. By this means, it aims to discuss the relation between technology and power on basis of surveillance technologies witnessed in all domains of life. With the extensive use of new technologies as camera monitoring, biometrics, and smart cards, power holders get the opportunity and tools to monitor all actions and data of individuals. How this is achieved and for what purposes and the ideology behind the surveil...
Language planning policies in Post-Soviet Kazakhstan Güney, Işıl; Aydıngün, Ayşegül; Department of Eurasian Studies (2007) The aim of thesis is to analyze the relationship between language planning policies and nation building process in post-Soviet Kazakhstan. The language planning policies in Kazakhstan aim to raise the status and role of Kazakh language in political and social contexts (status planning), develop Kazakh language as the medium of administration, education, media and science (corpus planning), and spread the use of Kazakh language (acquisition planning). However, given the demographic conditions, heterogeneous ...
Poverty - environment nexus: European Union's dualist approach Gökçe, Anıl Özge; Güneş, Şule; Department of European Studies (2006) This thesis analyses the interactions between poverty and environmental degradation and the responses given by the international organisations and the EU. The analysis on poverty and environment, at the conceptual level and their interactions demonstrates the interrelatedness of the two issues and the need for an integrated and coherent response towards poverty alleviation and reversing environmental degradation. International organisations such as UNEP, UNDP, WB, GEF, CSD, OECD and the EU have the two issu...

Citation Formats

M. A. Çalışkan, “Social determination of reputation: a research in Turkish context,” M.S. - Master of Science, Middle East Technical University, 2010.