Manipulative function of credit card advertisements in Turkey

Download
2011
Bayraktaroğlu, Hale Nur
This study intends to investigate the role of credit card commercials in the integration of credit cards to the Turkish society and how this integration has affected the concept of consumption in Turkey. While presenting credit cards to the society, commercials establish certain kinds of relationships between people and credit cards, as well as between people and the other commodities in the market. In this respect, they attempt to rationalize the use of credit cards and to get social approval in order to widen credit card spending among society. Exploring the ways commercials attempt to lay the ground for credit card purchasing, the research focuses on the inversion of established values in the Turkish society related with consumption. In this frame, 210 credit card commercials broadcasted on TV over an eight year period are selected and examined through the combined semiological and content analysis. The outcome of the research unveils the role of credit card commercials in the transformation of the idea of consumption in Turkey. In this sense, research demonstrates the socio-cultural affect of commercials in the society.

Suggestions

Direct foreign investment in Turkish manufacturing industry
Koldaş, Tevfik; Şenses, Fikret; Department of Economics (2005)
This study deals with direct foreign investment (DFI) in Turkish manufacturing industry with two main objectives: First, the reasons of the failure of Turkish economy in attracting sufficiently high levels of DFI is analysed as compared to the experiences other developing countries that have been successful on this count. Second, the impact of DFI in Turkish manufacturing industry is analysed in terms of export, employment, and technology contribution as well as the comparative behaviour of domestic and DFI...
Sequencing, pace and timing of financial liberalization process in Turkey with implications on the macroeconomic environment
Ganioğlu, Aytül; Şenses, Fikret; Department of Economics (2006)
This study basically analyzes timing, sequencing and pace of the financial liberalization experience of the Turkish economy in the 1980s and evaluates its implications for the crises in the Turkish economy since the 1990s. The objectives of this study are threefold: Firstly, it aims to reveal the main policy objectives and political factors pushing the government to take capital account liberalization decision in 1989. It is concluded that domestic decision makers have shaped and taken the decision of capit...
The determinants of financial development in Turkey : A principal component analysis
Börü, Mesrur; Erol, Işıl; Department of Economics (2009)
This thesis investigates the determinants of financial development in Turkey. Principle Component Analysis (PCA) is employed in order to examine the main determinants of financial sector development and shed light on the structure of the financial system in Turkey. The empirical studies on financial development suffer from the measurement problem. This study aims to remedy the measurement problem by providing proxies that explain different aspects of financial development more accurately than other proxies ...
Bank competition and banking system stability: evidence from Turkey
Ak Kocabay, Selvi; Özmen, Erdal; Department of Economics (2009)
This study empirically investigates the validity of the competition and stability trade-off hypothesis for the Turkish banking system. To this end, we consider annual bank level accounting data for the 1990-2008 period and compute the most commonly used measures of banking stability and competition. The effects of macroeconomic factors and bank specific indicators including the ownership structure are also taken into account. The fixed effects panel estimation results suggest that the relation between compe...
An empirical analysis of the relationship between financial deepening and economic growth: the case of Turkey
Esen, Kılıç; Voyvoda, Ebru; Department of Economics (2008)
This study aims to investigate the direction of the relationship between financial deepening and economic growth after the completion of financial liberalization in Turkey. In order to do this, an unbalanced panel data set of 49 OECD and emerging countries for 1953-2005 period is examined with Granger causality and panel data estimation techniques. In the light of panel data analysis results, quarterly Turkish time series data for 1987-2006 period is examined by using Granger causality, cointegration and Ve...
Citation Formats
H. N. Bayraktaroğlu, “Manipulative function of credit card advertisements in Turkey,” M.S. - Master of Science, Middle East Technical University, 2011.