Designing customer demand oriented products: a case study on inner city bus interior design in Man Türkiye A.Ş.

Ant, Mustafa Fırat
This study examines the customer demand oriented product development in brief and observes it in a case study held in MAN Türkiye A.Ş. through an interior design project of an inner-city bus, to cope with the production problems caused by various customer demands. The author aimed to document and to evaluate the product design process, so as to be used as a formal method in similar design cases, especially by highlighting critical design strategies. Finally a general evaluation of the project, method and the design strategies were made together with observations and suggestions for managing product development in MAN Türkiye.


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Citation Formats
M. F. Ant, “Designing customer demand oriented products: a case study on inner city bus interior design in Man Türkiye A.Ş.,” M.S. - Master of Science, Middle East Technical University, 2005.